
NGK Spark Plugs (UK) Ltd is once again backing the Coventry Bees Speedway team?s bid to win the British Elite League.
It is the third successive year that the ignition specialist has sponsored the revamped Bees who are in confident mood after finishing runners-up to Poole Pirates last season.
The team?s 2015 campaign will again be spearheaded by number one Hans Andersen from Denmark and captained by England?s Chris Harris.
NGK Spark Plugs (UK) Ltd has a long-standing association with Speedway and sponsors a number of individual riders, including Harris and current World Champion Greg Hancock.
Marko Wowczyna, Automotive Director, NGK Spark Plugs (UK) Ltd, said: ?We are delighted to once again sponsor Coventry and help them to hopefully go one better than last season.
?We value our association with the team as Speedway is a family sport and attracts a lot of interest amongst our customers. The team will be supplied with our racing spark plugs and the riders will display our logo on their leathers and it will also be displayed track-side. We also plan to use Coventry?s Brandon Stadium to host corporate visits for customers.?
Coventry Owner and Promoter Mick Horton said: ?Our relationship with NGK just gets better and better and works well for both parties. NGK is a top sponsor as it is the leading manufacturer of spark plugs and we are the biggest name in British Speedway with the largest fan-base.?
Chris Harris, who is once again competing in this year?s individual World Grand Prix competition, said: ?It is great that NGK is once again sponsoring the team and me. It is a great product, the best spark plug there is. We have a good mixture of riders this season and have added one or two new riders while retaining the majority of last year?s team which did so well.
?Team spirit is already good and we are once again aiming to make the play-offs and then hopefully getting to the final and winning.?
Hans Andersen echoed his comments. He said: ?We were a little unlucky last season as because of postponed matches went into the final with Poole a little rusty as we had not raced as much as we would have liked. Anything can happen in Speedway, but we have a team that can beat anyone on our day.?
The Bees kick-off their Elite League campaign on Friday, March 27 with a home match against Wolverhampton and fans can follow the team during the season on Sky Sports.
NGK Spark Plugs (UK) Ltd is a leading supplier of original equipment (OE) spark plugs, glow plugs and NTK sensors and works hand-in-hand with the world?s leading vehicle manufacturers to produce parts that are manufactured to meet their specific requirements with the same quality OE parts available in the UK automotive aftermarket.
It continues to set the pace 40 years after being incorporated as a UK subsidiary company of Japan and recently launched a new range of NTK exhaust gas temperature sensors (EGTS) and expanded its ignition coils range.
EGTS are thermistor devices that monitor the exhaust gas temperatures to enable the efficient operation and protection of vital components, including turbo chargers, located directly in the flow of those hot gases.
The NTK EGTS are OE in approximately 35 percent of global passenger car sensor applications and are a popular choice for vehicle manufacturers as they provide extreme resilience against heat and vibrations have high measuring accuracy, fast light-off times and an exceptionally wide measuring range.
The company?s ignition coils range, which it successfully introduced to the UK in 2013, now comprises 341 ignition coils, offering a part for a high percentage of the UK car parc.
For more information on NGK Spark Plugs (UK) Ltd and its products and services, please visit the website: www.ngkntk.co.uk
Also you can check out its new blogzine at: ngktorque.com

Team Manager Gary Havelock (far left) with the Coventry Bees Team.