New Sales Director

The Bosal Team are delighted to announce the appointment of BAIC’s new Sales Director, Karl Ridings.

Karl joined BAIC on Monday 30th November 2015 and brings industry relevant experience from his time at Sogefi, Automotive Distributors Limited (Blue Print) and Brembo.

Karl has been recruited to reinvigorate the Key Account Management team in the United Kingdom and to bring a fresh approach to our Sales and Marketing strategy.

I am sure you will join us in welcoming Karl to the team and wishing him every success in this new chapter in his career.