Powered By Rejuvenated Sales & Marketing Team

Resolute in driving forward the company’s ambitious growth strategy, one of Europe’s leading manufacturers of batteries and battery ancillaries, Banner Batteries, has finalised the formation of its UK sales and marketing team.

Serving to support Country Manager, Lee Quinney, who heads up the operation, is a highly-experienced and aftermarket-focused five-strong sales team, briefed with targeting Banner Batteries’ diverse and growing customer base of motor factors, garages, independent distributors and other specialist automotive parts outlets.

The structure of the sales team sees one of the UK aftermarket’s most popular characters, Alec Morgan, assume responsibility for the management of Banner Batteries’ key accounts. Working alongside Alec are four Business Development Managers. Covering the north of the country and is Rebecca Coope who joins Banner Batteries from Automotive FAI where she was Area Sales Manager. Looking after the South West, Wales and Northern Ireland is Fay Ryder. Having worked for Banner Batteries 16 months, Fay has a proven and successful track record is sales and customer relationship management.

The role of Business Development Manager Central rests with Paul Mills. With an aftermarket career spanning some 40 years, Paul was previously Area Sales Manager for First Line Ltd, Borg & Beck. Completing the UK sales team structure is Russell Shea, who oversees Banner Batteries presence in the South East. Equally accomplished in the UK automotive aftermarket, Russell has held managerial positions with ACDelco, Valeo Service (UK) Limited, independent German car parts distributor, URO Automotive Spares Limited, and Cafco Automotive Limited.

Focused on delivering an enhanced, powerful and targeted brand and product marketing programme and CRM function is Marketing Assistant, Idris Alshariff. A Business Management undergraduate from Staffordshire University, Idris will liaise with Banner Batteries’ external marketing consultancy, Dragonfly Brand Communications.

Commenting on the new look team, Lee Quinney said: “Banner Batteries has revitalised its presence within the UK aftermarket to re-establish its preeminent position, and it is our aim to maintain this impetus by supplying a first class service to our customer base. The team is extremely experienced and more than capable of delivering this, and they will be supported by a number of exciting marketing initiatives that we already have in the pipeline. One of the most fundamental and important messages that we intend to drive home is the fact that Banner batteries are fitted as original equipment on many of today’s leading cars, including those from Audi, Aston Martin, BMW, Caterham, Lotus, Mercedes, Morgan, Porsche, Seat, Skoda, Volvo and VW. They have an unparalleled original equipment pedigree and this is something that the sales team shall be readily looking to promote to our customers.”