Paul Lyth takes on sales role

Paul Lyth has been appointed Area Sales Manager for Lucas Oil Products (UK). He has over 30 years of experience in the automotive industry and his experience of running motorsports teams is a major asset to the oils and additives brand.

“Lucas Oil has a well established reputation in the motorsports sector and it is a brand that is almost synonymous with winning,” he says.

Paul believes motor factors, automotive retailers, as well as motorcycle product and marine outlets are missing out on the opportunities to stock and sell a brand in demand.

“The Lucas Oil brand has a strong presence at motorsport meetings all over the UK every weekend as well as on TV through Motors TV. A new 24/7 streaming TV network, dedicated solely to the world of motorsports, was launched at AutoSport International, in January. The sales opportunities are there and it is part of my job to help customers to take advantage”.