Launches New Brand and Website

BEN have unveiled their new brand identity and website today, which support their vision to be an integral partner to the automotive industry. The fresh new look reflects their vision and purpose to provide support for life, together with the ambitions and key activities of Ben. The changes reflect their mission to remain a valuable, relevant service for the industry.

Before embarking on this journey, BEN undertook extensive research across the industry and the results indicated that they were only reaching a small percentage of industry employees and also that their clarity of purpose needed to be better defined. There were also a number of people who weren’t clear about their purpose. Therefore, their new brand responds to these results, positioning themselves at the heart of the industry, providing support for life for all employees whenever they need it. These important changes are vital to enable BEN to reach and help more people, grow their fundraising and further develop rewarding and mutually beneficial partnerships with the automotive industry.

The new website will ensure those in need can more easily access help and advice. It is user friendly and offers extensive guidance on financial, social, physical and mental health and wellbeing as well as a new chat function. The new website will offer individuals and companies new ways to support Ben and provide relevant information on how they can partner with Ben to better support their people. The information is all there in a few simple clicks. 

Take a look at the new website at the usual address: www.ben.org.uk.