Lumag

Hornby Whitefoot PR appointed by leading brake pad specialist

Automotive PR specialist Hornby Whitefoot has started 2017 on a high note after being appointed by leading OE brake manufacturer Lumag to handle its UK brand communications. 

Doncaster-based Lumag is one of Europe’s leading manufacturers of high quality brake linings and brake pads for commercial vehicles, with a new sub-brand, Breck High Safety, about to be launched for premium-class cars including BMW, Audi, Mercedes and Porsche. Hornby Whitefoot will be responsible for both maintaining and increasing Lumag’s profile in the UK, as well as launching a major aftermarket campaign for their brake pad brand, Breck, aimed at passenger vehicles.

“Hornby Whitefoot PR possessed the credentials and experience we were looking for to assist us with our PR objectives. Having an agency with firm knowledge and understanding of the industry as well as excellent media contacts was key for us and this is one of Hornby Whitefoot’s specialisms,” said Colin Smit, Managing Director at Lumag.

Hornby Whitefoot PR’s Managing Director, Kimberley Hornby said: “We’re delighted to have been approached by Lumag to work with them on the next phase of their PR strategy. They are a well-established OE manufacturer and aftermarket supplier with a clear vision of their objectives. It was important for Lumag to find a PR agency that could not only deliver tangible results but show how they can help achieve their end goal. Their offering complements our automotive client portfolio extremely well and gives us yet another opportunity to utilise our aftermarket expertise.”