launches L.O.P Super Lube for UK’s family car market

A new range of Lucas Oils, marketed under the L.O.P Super Lube name, will be launched to UK customers at the end of March 2017.

All products distributed in the UK and Europe were previously packaged in the US and imported to the UK.

The new range will match or exceed the specifications of most competitively priced traditional brands.

The move aligns the brand with a new range of family car owners, says Lucas Oil.

Fully synthetic oil

  • 5W40
  • 5w30 Ford D
  • 5W30
  • 5W30 C4
  • 5W40 PD
  • 5W30 VAG
  • 5W30 GM
  • 5W30 C3
  • 5W30 C2
  • 5W30 C1

Semi-synthetic oil

  • 5W30
  • 10W40

“Blending these new specifications in the UK creates price advantages that can be passed on to motor factors, retailers and their customers,” says Les Downey, managing director of Lucas Oil Products (UK).

“For the first time, they will be able to supply the Lucas Oil brand – a brand renowned for its high performance and associated with motorsport success both on and off the track to customers on a budget.”

Lucas Oil says the new brand will create new sales opportunities for motor factors and for automotive retailers.

Lucas Oil’s top of the range oils for cars, motorcycles, trucks, as well as the full range of motorsports oils for on and off-road applications will continue to be available.

Garage Wire 21.3.17