Focus on Digital and Marketing Developments

Shaftec, will use this year’s Automechanika exhibition in Birmingham, UK, as a platform to announce major digital & product marketing developments, and to focus on its market leading portfolio of new and remanufactured transmission, braking & steering parts.

Following consecutive periods of year-on-year business growth and product development, Shaftec is taking its place at Automechanika, Birmingham as a true leader and an aftermarket partner of choice across its chosen specialist areas.

From a centrally positioned dynamic stand, featuring its bold, new look graphics and positioning statements, Shaftec will show how it supports its growing customer base through material, process and marketing development, and digital access to its portfolio.  It will also highlight how it has taken the business to the next level over the past two years with major investment in its Midlands based, UK facility.   

Tom Curtis, Director at Shaftec, explained: “With our vast experience in our chosen specialist areas, we are experts in understanding and interpreting market conditions – and are flexible enough to adapt our strategy quickly to meet market demands.

“For example, we are further investing in our electric steering and remanufacturing capabilities to meet future market need; allowing our customer base to remain competitive and deal with the increased complexity of the vehicle parc and the emergence of new technologies.    

“As the countdown begins, the team is looking forward to meeting old friends and new; to build on existing, solid relationships and investigate the possibilities of pursuing exciting new, global opportunities.”