TRW

‘True Originals’ Campaign flexes its Heavy Commercial Vehicle (HCV) muscles

ZF Aftermarket has announced that the latest phase of the award winning TRW ‘True Originals’ campaign is now live. This time the business will highlight the strength and durability of its HCV braking, steering & suspension parts, under the TRW Proequip product line. In keeping with the popular TRW campaign concept of featuring a ‘True Original’, the star of this story is Erik Larsson. Erik is a truck driver from Sweden who delivers supplies across the Arctic Circle.

The mixed media campaign includes a short video: https://www.trwaftermarket.com/en/hcv/ and explains how with the technological backing of the ZF Group, the components are manufactured using materials and processes to suit HCV needs, and then tested to the extreme to withstand the most severe conditions.

Scoring a Century of experience

“Steering and stopping heavy vehicles presents serious engineering challenges. Employing the best minds on the market, we’ve been steering vehicles in the right direction for over 100 years,” explained Richard Adgey, Head of Product Engineering.

“Every TRW HCV part is tested to the extreme: in the laboratory; on the track and on the road to make certain it meets the toughest of challenges, time and again. Our customers demand this level of quality from us, confident that we have the knowledge to build them to withstand the harshest of conditions.”