Announces new multimedia Sachs campaign

ZF Aftermarket takes the Sachs brand into the future by drawing inspiration from its unique industrial history in a new multi-media campaign.

“The reputation of our brands has value in itself, ZF Aftermarket intensively cultivates its brands; ensuring a uniform appearance with a high degree of recognition throughout the world,” explains Helmut Ernst, head of ZF Aftermarket.

At the centre of the first part of the new Sachs campaign is the BMW M4 DTM – equipped with a Sachs carbon clutch specifically developed for the vehicles of the German Touring Car Masters (DTM).

“Thanks to a Sachs clutch, the fastest DTM vehicle accelerates from zero to one hundred km/h in 2.6 seconds. With this proven quality and performance, we are beginning to reposition the Sachs brand,” explains Ben Smart, global marketing and communications manager.

Geared towards workshops

Hill starts, endless traffic jams and winding roads; passenger car clutches are subject to a wide variety of demands every day.

“Our marketing campaign combines the great engineering tradition and reputation of Sachs with the modern, distinct innovative capabilities of this strong brand,” explains Ben Smart.

“The benefits of Sachs driveline and chassis technology are for everyone, not just the elitist domain of motorsport, so over the next few months we will be presenting additional Sachs products and showcasing their special performance.”

With dynamic adverts and films as well as online and direct marketing activities, the new Sachs campaign is aimed at wholesalers and workshops.