Remanufacturer goes “extra mile” for obscure starter motors and alternators

Autoelectro’s commercial director, Paul Bhogal, says the company goes “the extra mile” when it receives a customer enquiry for obscure starter motor and alternator references.

“If we have core readily available and it is early enough in the day, our team of experts can ensure the remanufactured part can leave the same day and be with the customer the next morning.

“If old ‘core’ needs to be sought, however, then that can add a few days to the process, but, because it’s a specific request, the customer will usually wait.

Autoelectro “always deliver”

The Great Wall Steed is one reference that certainly spiked interest: “When we announced this new-to-range, some of our customers contacted us to ask what the Great Wall steed was.”

Great Wall is one of China’s largest automotive manufacturers and gave birth to the steed pick-up in 2012; the company became the first Chinese manufacturer to sell large batches of vehicle in the UK.

Craig Wilson, managing director of All Vehicle Parts, joked: “I’ve been supplying Autoelectro products for the last seven or eight years and that must have occurred.

“When that does happen, though, they’ll promise the part the next day and will always deliver.”

Proactive to car parc

To cater demand, Autoelectro possesses the remanufacturing facilities that allows its team of experts to excel and assemble high-quality products, often with any original design flaws ironed out.

Its formula of re-engineering units from old core is a cost-effective and environmentally-friendly one.

According to UK sales manager, Nick Hood, the fact customers approach Autoelectro illustrates the faith and trust they have in the brand: “The benefit of working alongside Autoelectro, is that we can be proactive to the UK car parc and offer a whole manner of different part numbers.

“Generally, we know when the importers have run out of certain part numbers because we then receive a spike in demand.”