Appoints Adam Griffiths as UK & Ireland Marketing Lead

ZF Aftermarket has announced that Adam Griffiths will assume the newly created role of Marketing Lead for the UK and Ireland. He will head a team which will roll out the key messages of the organisation’s aftermarket brand portfolio. This includes: the well-loved Sachs brand for clutches & shock absorbers; the premium Lemförder steering range; TRW’s Original Equipment ‘Corner Module’ offer of braking, steering & suspension; the market leading range of Boge shock absorbers & complimentary products, as well as the overarching umbrella brand of ZF Aftermarket itself. By ensuring a growing customer base has access to comprehensive marketing support as it takes the developing stories of these exciting brands to market, this news will further strengthen ZF Aftermarket’s market leading global position.  Adam will be based in Wrexham and report to Kevin Price, Zone Marketing Leader UK, France & Benelux.  

“This is an exciting time for the organisation,” Adam commented. “The integration of the TRW and ZF businesses is almost complete, and in line with that, we can now offer our customers an even stronger, more cohesive and technically rich partnership. We are investing heavily in both the product development and personalities behind all our brands, and have some exciting stories to tell.”

In this role, Adam is tasked with uniting the legacy marketing groups of ZF and TRW in the UK & Ireland, to form one cohesive team. The team will then provide full marketing support to its customers as it sells its market leading products to the independent aftermarket garages. In the UK, this means telling the stories of: the well-loved Sachs brand for clutches & shock absorbers; the premium Lemförder steering range; TRW’s Original Equipment Corner Module offer of braking, steering & suspension; the market leading range of Boge shock absorbers & complimentary products, as well as the overarching umbrella brand of ZF Aftermarket itself.

Adam, originally from the Oswestry area now lives in Acrefair, North Wales. Married to Hannah - with whom he has two children, Poppy four and Archer four months  Adam enjoys spending time with his family. When he gets time off, he is a keen football fan, supporting England and Manchester United.

A proficient marketeer with experience gained across the automotive aftermarket and FMCG sectors, Adam has been with the organisation for four years. Prior to taking on this role, he was employed as a marketing specialist working with the TRW brand. He holds a 1st class honours degree in Business Management & Marketing.

Kevin Price, Zone Marketing Leader UK, France & Benelux, ZF Aftermarket, added: “I am confident that with Adam’s skills, energy and experience he is the right person to lead the marketing teams in the UK & Ireland. I congratulate him on this promotion and look forward to the team working and growing together; further strengthening, developing and supporting our customers as they take these brands to market.”