Sogefi appoints new sales & marketing director Sogefi, home of Fram, Coopers and Crosland brands, has appointed Marko Wowczyna in the newly created role of sales & marketing director. Wowczyna, who led DENSO Aftermarket Sales UK from introduction to growth and previously held senior sales roles at TRW Automotive Aftermarket and Magneti Marelli UK, will introduce a new marketing strategy at Sogefi including refreshing and revitalising the profile of its market-leading brands. We want to help factors grow their businesses by benefiting from some of the world's best quality oil, fuel, air, diesel and cabin air filters, he confirms. To do this Sogefi will be raising the bar with a much more proactive marketing and sales programme that will both communicate and differentiate our flagship brands, and help our customers choose the right products for their needs. Lesjofors appoints new BDM Spring supplier Lesjofors has appointed Mark Spofforth as business development manager North. Spofforth has more than 10 years aftermarket sales experience and he will be tasked with working with distributors to maximise sales opportunities.