TRW Automotive Aftermarket announced today that DENSO After Market has joined its customer loyalty programme, TRW-Diamonds, across its key European markets

This is great news for garages who can now earn points on product purchased from two of the World’s leading brands.

Sealing the deal, TRW’s Garage Communication Manager, Alexander Knorn commented: “We are pleased to welcome DENSO as the first partner of the TRW-Diamonds programme. DENSO is recognised globally as a leading supplier of OE quality parts and its range of ignition, thermal and electric products perfectly complements TRW’s Corner Module offer of braking, steering & suspension parts and systems.

“The concept behind the TRW-Diamonds programme has always been for garages to be able to benefit from multi-brand purchases; and now they can. In addition, the TRW-Diamonds programme directly channels product and promotional information to the garages. A greater number of partners will allow us to communicate to a wider audience, thus making the programme more beneficial to the installer.”

He added: “It’s an exciting time, with the market showing great interest in TRW-Diamonds. High level talks with other leading OE aftermarket suppliers are in progress.”

Steve Richardson, Director After Market Sales at DENSO Europe B.V. said: “As leading, OE quality parts providers, TRW and DENSO both share the same vision of customer service.

“It’s a real pleasure to work in partnership with TRW to help make the Diamonds loyalty programme even more exciting for customers by enabling distributors to gain enhanced rewards, whilst meeting their daily customer needs.”

Launched just three years ago, TRW-Diamonds continues to go from strength to strength. Garage mechanics earn points or ‘diamonds’ on product purchased, which can then be redeemed for luxury gifts. Regular focussed promotions are driving more traffic through the programme, allowing more and more people to benefit and having a proven positive impact on sales.

To participate in the loyalty programme and start collecting your ‘diamonds’ now, simply go to: www.trwdiamonds.com and follow the simple instructions. The website is available in seven European languages: English; German; French; Spanish; Portuguese; Polish and Dutch.