AT AUTOMECHANIKA HALL 2.0 STAND A61

TRW Automotive Aftermarket will use this year’s Automechanika exhibition in Frankfurt, Germany, to demonstrate how its combined technology, product and service offering position the business as a global leader and the aftermarket’s partner of choice, while upholding its safety expert status.

As part of a series of announcements, TRW will unveil its next generation of brake pad that generates 45 per cent less dust while giving 100 per cent performance; offering cleaner wheels without compromise. The business will also release details of new big name partners set to join the industry’s fast growing customer loyalty initiative, ‘Automotive Diamonds’.

Alex Ashmore, global vice president and general manager of TRW’s Aftermarket Business, explained: “By focussing on automotive safety, product innovation and strategic collaboration, we will demonstrate how our combined OE quality product and service offering positions TRW as the leading global supplier of Corner Module – braking, steering & suspension systems; a true ‘one-stop-shop’.

“This in turn makes us the strongest business partner in this specialist product area and one of the strongest brands to partner with across the entire industry.”

Alex concluded: “Automechanika is the most important event in the aftermarket calendar. It is a key platform for the industry to showcase growth and development to existing customers and presents the perfect opportunity to explore new opportunities, create new alliances and to prepare for the future.”