THE AFTERMARKET’S ONE-STOP-SHOP

Following its successful communication of the powerful safety and engineering messages behind the Corner Module, TRW is focussing on the business advantages in its latest video.

The video, which can be found at https://www.trwaftermarket.com/CornerModuleTV/ explains to garages and distributors the commercial, technical and logistical benefits of its unique Original Equipment (OE) quality braking, steering & suspension parts and systems offer.

Ben Smart, TRW’s newly appointed Marketing Service Manager P&S Global, explained: “As a one-stop-shop for Corner Module parts, we offer a simple solution for a complex system.

“Sourcing components from one trusted supplier saves time, effort and money. The added benefits of a simplified search and order process, straightforward warranty procedure and optimum logistics can be passed on to the end user increasing your attractiveness as a business.”

It is three years since TRW unveiled the term describing how its components are integrated in the corner of the vehicle; offering a safer drive by controlling the transmission of power to the road.

Ben continued: “As the only OE quality aftermarket manufacturer to offer a full and complete chassis portfolio, TRW is leading the way with technological and product development in this area.

“There is a growing demand for more integrated business offers. With its OE pedigree, technical heritage and more than 100 years’ of industry experience, TRW understands what it takes to make aftermarket components that work in perfect harmony and is best placed to meet this demand.”

TRW provides everything necessary for a perfect fit to every system every time. As market understanding increases the business will focus on the strapline which encapsulates the Corner Module ideals: ‘Part. Fit. Perfect.’

A further advantage is automatic eligibility to participate in in the aftermarket’s only multi brand garage loyalty scheme ‘automotive Diamonds’. For every Corner Module part purchased, garages can collect points which can then be redeemed for home and business based rewards.

“We don’t just work with our customers; we partner them,” Ben concluded. “One source means one contact for sales, finance, marketing communication, logistics and training. Safety, quality, range and convenience from one name – TRW.”