launches the first phase of a new shock absorber campaign.

Under the banner: ‘More applications. Less Stock. Higher Profit’, TRW explains that by following the methodology of OE part distinction and optimization, its programme achieves the same level of coverage as competitors, but with a reduced range; offering its customers major commercial
benefits.

Denis Poncet, TRW’s Senior Product Manager Steering, Suspension and Shock Absorbers, Parts & Service Europe, explained: “In addition to a clear part numbering structure and increased ease of availability provision, TRW’s programme requires 20 per cent less storage space; yielding higher
profit by offering logistical, cost and space saving benefits.”

Safety is TRW’s number one priority and naturally, phase one of the campaign examines this. To avoid uneven performance, TRW strongly recommends that shock absorbers be replaced in pairs. Tests where a differing damping force on one shock was simulated show that changing in pairs
instead of individually, delivers a significant improvement in car performance. This is especially important when performing lane changes and emergency braking.

Research shows that as many as a quarter of vehicles are being driven with one or more defective shock absorbers; putting drivers and other road users at risk. TRW has been campaigning for years to have the humble shock absorber classified as truly safety critical and as such, included as
standard in annual road worthiness tests. So far in Europe, Belgium has adopted this stance.

Denis added: “In summary, we are excited about this campaign as we believe passionately that we truly have the best all round offer. We never compromise on safety. Our intelligent range development means low product variance with high coverage; making life simpler.
“As the expert in our field, partnering TRW gives you the security and peace of mind to confidently pass on our product to your customers, and at the same time reap major commercial benefits.”

TRW’s range is backed by the highest technical and marketing support. Phases two and three of the campaign will take place in Q1 and Q2 of 2015 and will examine in greater depth the quality and safety of its programme, TRW’s technical developments, manufacturing and testing processes.