Growing Success For First Line Group

The First Line Group (FLG) was present at Automechanika with an impressive two-story stand that at 150m2 was twice the size of its stand in 2012 and showcased its three primary brands of First Line, Borg & Beck and Key Parts to great effect.

Since Automechanika two years ago, FLG has doubled its export sales and considerably extended its principle warehouse/distribution centre at its head office in Banbury, which now feeds its growing number of European distribution hubs. These hubs include four locations in Spain for the Spanish, Portuguese and southern French markets and one in Germany for the German, Austrian, Dutch, Polish and developing Russian markets.

On the second day of the show, FLG made a presentation to the overseas trade press to explain these facts and demonstrate that its double-digit export growth has been made possible through its highly regarded and well renowned Borg & Beck brand, which is opening doors and providing component supply opportunities for FLG on a global basis.

FLG used this Automechanika to announce the recent launch of a range of high quality filters, which are available, again under the trusted Borg & Beck brand. This show was also the first open event which FLG could exhibit several of its new product additions such as gear control cables, EGR valves, wiper motors and its all-in-one replacement solid flywheel clutch kit for GM’s popular 1.3-litre diesel unit, as well as a range of service/installation tools.

The growth of the organisation is not confined to mainland Europe however, as the UK continues to respond positively to the new product offerings that FLG is introducing. In addition, over the last 12 months it has appointed sales managers in Singapore, Poland, Australia and Dubai to serve the Asian, Polish, Australasian and Gulf markets respectively. Its attendance at several forthcoming major automotive events, including India and Mexico, demonstrate the group’s continuing ambition to grow wherever a realistic supply opportunity presents itself.

For more information about the quality products available from the First Line Group, please call the sales team on: 01869 248484 or visit: www.firstlineltd.com