TO RANGE SUMMARY

In addition to the plethora of new product lines that the First Line Group (FLG) has introduced under its First Line, Borg & Beck and Key Parts brands during the course of 2014, it continues to remorselessly increase its depth of range for its well-established product categories at the same time.

Principle among these new to range (NTR) additions are almost 800 steering & suspension components which have been introduced to the market leading range over the last 12 months. This compares very favourably with competitors in this product group where some can take two, three or four years to develop this number of new components, which serves to emphasise the group’s position as the UK’s largest aftermarket supplier in the steering & suspension category.

However, another major growth area for FLG is braking with its Borg & Beck programme being widely accepted as the country’s fastest growing premium programme. Over the past 12 months the range has grown by almost 550 references, a large proportion of which are hydraulic related components, to more than 4000 part numbers making it one of the most pertinent ranges available from any supplier.

Another particularly noteworthy product group is cables which with the recent addition of 48 gear control cables in August, has swollen by more almost 400 additional part numbers during the course of the last 12 months. In common with all its components, FLG cables are comprehensively researched to ensure that technicians have a product that is an exact fit and are rigorously tested to provide complete peace of mind when it comes to their quality.

Alongside its traditional 3-in-1 and 2-in-1 clutch kits, FLG, again under its Borg & Beck brand, is the market leader when it comes to the depth of range of its CSC (concentric slave cylinder) clutch kits, as well as being a prominent supplier of DMF (dual mass flywheel) solid flywheel replacement kits. It maintains this position with an on-going commitment to ensure its entire clutch programme provides workshops with what they need when they need it, which is why the range has grow by more than 100 references in the last 12 months.

These four specific product group additions make up just a part of the NTR total of 2,742 references added since November last year, which make FLG one of the most active suppliers in the UK aftermarket. Indeed, October 2014 sees the introduction of 695 individual NTR part numbers which is a record month for First Line and indicates the level of commitment required to keep even market leading ranges to a standard that fulfils our customers needs.

For more information about the quality products available from the First Line Group, please call the sales team on: 01869 248484 or visit: www.firstlineltd.com