WAIglobal assumes full ownership of Sovereign Rotating Machines

Sovereign are delighted to inform you that WAIglobal has taken full ownership of Sovereign Rotating Machines, leading to a name change of the UK operation to WAIglobal UK.

The name change is a logical step for the WAIglobal business and the transition will take place over the coming months. Customers will experience no disruption during this transition and will continue to receive the same high quality service from the entire team.

Sovereign will remain a key brand in the UK automotive aftermarket alongside premium brands WPS & Transpo. In addition, the Sovereign brand will be positioned for growth throughout mainland Europe.

With WAIglobal's full ownership behind us, the UK operation will have complete access to the support and resources of the world's largest supplier of rotating electrics.

Richard Welland will remain as managing director of WAIglobal UK and assume additional responsibilities as vice-president, global marketing WAIglobal, while heading up the independent aftermarket for the business in Europe.

Richard will also continue to maintain direct contact with Sovereign customers in the UK automotive aftermarket and remain as treasurer for the Independent Automotive Aftermarket Federation (IAAF).

In the UK, there are also promotions for Kevin Sharp who will become sales and marketing director and Gary Maskrey, who will assume the new role of director of sales.