The Add-It range of additives and maintenance products has been given a brand new look to help it stand out on the shelf.

Updated packaging sees a move to a bold and eye catching yellow colourway, helping to make Add-It instantly recognisable.

The new look range will be supported by a comprehensive marketing campaign including trade press advertising, magazine features, flyers and point-of-sale material.

Add-It is targeted at the professional mechanic and car enthusiasts, offering high performance formulations across the entire range which is split into four distinct colour-coded groups: 1) cleaners (blue caps), 2) greases (black caps), 3) lubricants (green caps), and 4) additives/leak treatments (red caps).

Available exclusively through FPS, Add-It is available for next-day delivery with no minimum order quantity or value and free carriage (exclusions apply). A variety of stock pack options are available to suit every business, large and small. Stockists are also eligible for free marketing support, including flyers and point-of-sale materials.