Autoparts has successfully completed its re-branding exercise with the launch of a new brand imagery and ‘rapid’ delivery service to garages.

The rebranding will see the amalgamation of Autoparts and APanels brands into one Autoparts UK branding. All branches within the network are being rebranded, along with the roll out of new Autoparts imagery throughout its van fleet.

Also launched is a new rapid delivery service for customers, which promises an immediate delivery to independent garages.

Customers first saw the new branding at the Autoparts Trade Show, which was attended by more than 800 garages. In the past few years, Autoparts has continued to grow rapidly with the introduction of exclusive brands – such as Padtech, Disctech and Ultratec – and services such as new garage management software Workshop Expert Online and Loyalty Link, which rewards garages for their parts spend with free garage equipment.

Craig McCracken, Autoparts Group Factor manager, said, “With our rebranding, we’ve made it easier for customer to familiarise themselves with Autoparts and what we offer. There’s so much more available to customers than just the supply of OE-quality parts and we’ve positioned ourselves to ensure customers see Autoparts as an all-encompassing provider of automotive products and services.

“The new ‘rapid’ delivery service means that customers get their orders now, when they want it and not within an hour. When the order is placed, we’re equipped to move quickly and dispatch immediately.”

The rebranding will also bring about the launch of a new Autoparts website, with more details coming soon