QUINNEY TAKES CHARGE AT BANNER BATTERIES

In a drive to expand its already established presence here in the UK, Banner Batteries – a globally recognised manufacturer of batteries and battery accessories - has appointed Lee Quinney as Country Manager.

A well-respected and highly experienced figure within the UK motor trade and automotive industry, Quinney will, with effect from February 28th, assume responsibility for spearheading the company’s ongoing strategic development across a diverse spectrum of market sectors.

Commenting on his new role, Lee Quinney said: “Banner Batteries is not only recognised for the quality and depth of its product offering, within the automotive sector the company has a strong OE pedigree, supplying to the likes of Porsche, BMW, Aston Martin and Mercedes. It is against this backdrop that we intend to promote Banner Batteries as a complete solutions provider with a strategy to ensure the brand secures the true growth potential that we know exists here in the UK.”

Instrumental in helping drive the company’s development programme will be initiatives such as Banner’s recently introduced web-based VRM (Number plate) battery application guide, full details of which are set to be announced shortly. As Quinney adds: “The lookup tool is just one in a series of new resources that are set to come on stream and which will prove conducive in supporting Banner’s development programme during 2015 and beyond. What’s more, we have a dedicated and highly-experienced team in place at Banner who are committed to ensuring that we deliver a first class service to what will become a rapidly expanding customer base.”

In order to promote the depth and diversity of Banner’s battery product range, the company is to further bolster both its sales and marketing effort with Quinney at the helm. “As well as focusing on broadening our customer base of motor factors, independent distributors and specialist parts outlets across the UK, we shall be fully engaged on increasing Banner Batteries visibility within the market sectors where it already has a presence through the use of powerful, thought provoking and strategically targeted marketing. In essence, it is about ensuring that we put in place the fundamental building blocks that will then serve to deliver the growth opportunities that exist for Banner Batteries both in the short and long-term.”