
Just over a year and a half after Ferdinand Bilstein GmbH + Co. KG, completed the purchase of 100% of the shares in ADL,
becoming the sole owner of the Blue Print brand, the company officially launched the ‘bilstein group’ brand publicly for the first time, at the Automechanika 2012 show in Frankfurt. The bilstein group unites the three brands, Blue Print, febi and SWAG under one single umbrella.
The two leading brands in the UK, Blue Print and febi have merged their sales and marketing teams in order to maximise efficiency and increase customer support. In addition two bespoke vans have been designed and kitted out with the latest parts from both ranges including associated tools and perceived ‘dealer only parts’. They are also packed full with leaflets, technical information and have screens to display and demonstrate Blue Print’s Auto Vista, their online workshop package.
Over 15 new parts and tools are added to the Blue Print range every month so keeping up to date is a challenge in itself. These vans are an invaluable way of showing technicians what’s available in the convenience of their own workplace. Demand is already high for these vans so book now to avoid disappointment.
For more information please email [email protected]