A clear, simple and appealing choice – research shows that this is what consumers want when shopping for replacement wiper blades, and it’s exactly what the extensively realigned Champion wipers range delivers.

To keep in step with changing consumer preferences – and to help Champion dealers maximize their sales and inventory efficiency- Federal-Mogul is introducing two attractive new wiper alternatives: a compact, easy-to-manage range of Champion Easyvision™ conventional and flat blades; and premium high-performance Champion AeroVantage® OE-design wipers.

“Consumers who are confronted with too many choices often decide to postpone their decision, and that’s the worst possible outcome in the wipers category,” said Jerry Banks, Federal-Mogul Senior Product Manager, wipers. “The new Champion offer provides a clear choice between a premium, high-performance wiper technology that matches the vehicle’s OE design, and a more economical yet high-quality alternative that represents an excellent value.”

Best Coverage, Highest Efficiency
The new EasyVision range combines two incomparable benefits – reduced SKUs and the best multi-fit flat-blade coverage in the category. The secret to this exceptional efficiency is Champion exclusive “7-in-1” multi-clip connection system, which quickly and easily connects to all seven major OE arm types.

Champion Easyvision wipers now also feature a new flat-blade technology that delivers enhanced performance at all operating speeds and which incorporates a full-length spoiler for strong, consistent downforce.

The Easyvision range will be launched with a high-impact consumer packaging, a new advertising campaign and the use of mobile technology that enables buyers to instantly learn more about the product via their smart phone or other device.

“The complete EasyVision program establishes a new benchmark for the growing mid-range wipers category,” Banks said. “No other mid-range wiper provides the comprehensive coverage, easy manageability and merchandising and marketing power of the new Easyvision line.”

Expanded Premium Aerovantage
The trusted Champion Aerovantage brand now covers a dramatically expanded range of OE-equivalent direct-fit flat blades as well as premium aerodynamically styled standard wipers, advanced hybrid blades and rear blades. In fact, the AeroVantage range now delivers the highest vehicle parc coverage in the premium wipers segment. In addition Aerovantage is dramatically expanding its flat blade kits coverage from 51 to 120.

New Aerovantage OE-equivalent flat blades feature an exclusive asymmetric spoiler technology and provide the same fit, performance and extended service life offered by factory wipers. In addition, Aerovantage also offers a full range of blades for commercial vehicles.

For more information on this and the Champion wiper blade range, please contact your local Federal Mogul representative