Leading automotive parts supplier, Comline, has launched an own brand, all-makes steering & suspension programme across the independent aftermarket (IAM) in the UK, Ireland and Europe.The programme launch is the latest in a series of business developments set to build on recent growth and increase market share. It further supports the Comline ethos of providing a high quality solution at a competitive price.

Comline’s sales and marketing director, Malcolm Rosher, explained: “Quality is paramount as steering &suspension parts are safety critical. Our product development and quality departments have spent the past two years conducting a thorough investigation to ensure only the highest quality components make it into a Comline box.

“I’m happy that we’ve finally got the right mix. After the raw material is tested for purity, the products undergo a series of tests including: full tension; compression and hardness checks; life performance; welding penetration; salt spray and mud testing.It’s exciting to see the product boxes on the warehouse shelves as steering & suspension products perfectly complement our existing programmes.”

Malcolm continued: “A number of our customers demanded the addition of S&S to our product portfolio and we’ve worked closely with our distribution partners both in the UK and across the continent to perfect the offer. Our customers understand the brand concept and appreciate the modern business model offered by Comline: no sales representatives; no agents; no company cars and a 24 hour warehouse and logistic operation – where product is picked and packed right through the night.

“We’ve always believed that there was a growing market for high quality products at a sensible price. Our growth over the past few years, especially in light of the deepening crisis across the Eurozone, shows that we were right all along.”