Lucas Batteries – A Brand With A Bright Future

Although ECOBAT Battery Technologies, formally Manbat has several long standing relationships with battery manufacturers and therefore represents a number of premium quality brands, Automechanika Frankfurt was the perfect platform for it to announce the elevation of Lucas to become the company’s ‘signature brand’ across the European markets that it already serves and in the process, endorse the truly pan-European nature of the new organisation.

Although originating in the UK, the awareness of the Lucas brand is not confined to the UK, because historically it has been active in both the automotive and commercial vehicle sectors and across many other industries, on a global scale. It is therefore an extremely prominent brand that commands great influence and possesses a level of recognition that is able to transcend national borders.

In the UK, where ECOBAT Battery Technologies has been responsible for the brand for a number of years, sales of Lucas batteries have grown impressively year on year, which means the brand has become one of the major players in terms of its aftermarket penetration for both the automotive and commercial vehicle markets. As a result of this success, ECOBAT Battery Technologies has come to an agreement with the global owner of the Lucas brand to enable it to become the sole supplier of Lucas batteries across multiple sectors throughout Europe.

This brand responsibility extends beyond sales and distribution, as it also includes product specification requirements, cataloguing and design. The company’s contribution to the UK revival further endorses its intimate relationship with the brand, as it undertook all the creative elements required to ensure the finished design reflects the requirements of both workshop technicians and those motorists who are still active under the bonnet, seen particularly through its clear information icons and powerful visual presence.

It is important to state that the addition of Lucas in no way undermines the company’s existing brands, which include VMF and Numax. On the contrary, Lucas complements these brands as it provides a unifying signature brand that is excellent to offer alongside these existing options.

Incorporating the latest technology, punched full framed grids and built in fire arrestors, the VMF range – predominantly distributed throughout Benelux provides a comprehensive, high quality power storage solution for the automotive, commercial vehicle and motorcycle sectors, as well as selected industrial markets.

When it comes to Numax, the brand has not only grown into a highly respected aftermarket option for the automotive and commercial vehicle sectors, but is the UK’s leading leisure and marine battery range. This popularity is also being replicated in France, where the brand is enjoying double-digit year on year sales growth and making significant inroads across all sectors.

As can be seen, despite already being equipped to offer the required power storage solution for its customers in all its markets, an expanded Lucas offering will certainly bring a new dimension to the ECOBAT Battery Technologies portfolio across Europe and subsequently bring benefits to its customers in the process.

For further details, please contact ECOBAT Battery Technologies on 01743 218500 or visit: www.ecobat.tech