Invest in the future

An All Round Vision On The WebCat

There is no doubt that the Internet is becoming evermore relevant to our daily lives, whether at home or at work and despite some of the traditions that still exist in the industry, the aftermarket is now no exception.

All the websites that operate under the First Line Group (FLG) umbrella are very well used and unsurprisingly, it is the WebCat electronic parts catalogue that is one of the most popular areas within them. The latest step in the WebCat’s evolutionary development is the introduction of 360º product imagery, to make parts identification even easier.

The camera required to produce these images is quite complex and costly and the photographer needs to be well trained in order for the results to be of the correct quality, but it is a step that FLG believes is necessary to support its customers through the parts identification process.

Commenting on this latest development FLG Managing Director, Dan Joyner said: “At first thought, spending £10,000 on a camera might seem excessive, but the point is it’s an investment. We take our websites very seriously as they are a very effective communication and support tool for our customers and if we can improve their effectiveness, we will.

“As everyone knows, a picture paints a thousand words, but even in picture form some products are still tricky to identify. However, this is not the case with an image taken with one of these cameras and hosted through the website, as the user can rotate the images through 360º and view the part from every possible angle and therefore clearly see whether it’s the part they are looking for.

“Water pumps was the first product category we chose to initiate the new 360º image technology, but a roll out programme for more of the product groups is well underway, which is why we encourage our customers and the many installers that use our sites, to keep checking the WebCat for the new additions as they come online.”

For more information about the quality products available from the First Line Group, please call the sales team on: 01869 248484 or visit: www.firstlineltd.com