OE success will be the driving force behind the 2014 automotive aftermarket promotional campaign from Gates.

"They trust our metals and belts. Isn't it time you did too?" will be a theme that features prominently in trade media throughout Europe.

A new colour poster, which will be widely distributed to motor factors and garages, has been designed to support the move. The poster features more than 30 high profile vehicle marques, but as the caption points out, the Gates OE success story includes "many more".

"OE success provides the best possible platform for the growth of a credible, balanced and well targeted aftermarket product range," says Taco Homan, Gates regional sales manager for the UK and Ireland. Gates is one of the world’s largest manufacturers of belts and tensioning systems and says the OE parts installed varies from model to model. Recent examples include:

BMW 320i 2.0 Petrol: Micro-V belt and tensioner
Ford Kuga 2.0 Diesel: ABDS tensioner
Citroën DS4 2.0 Diesel: Micro-V belt and tensioner
Skoda Octavia 1.6 Diesel: Timing belt tensioner
Peugeot 5008 1.6 HDi: Timing belt

Taco Homan adds that by working alongside vehicle manufacturers on a regular basis, Gates designers can use their problem solving abilities not only to respond to current vehicle engine design issues, but also to become more proactive and able to anticipate the needs of engines being designed for cars of the future.

”The campaign shows why Gates is the first call for OE quality products. The poster also makes the link between OE and the aftermarket, while giving installers more reasons to choose Gates,” he adds.