First Line Rotating Electrics Business Grows First Line took the decision to introduce a range of rotating machines at the beginning of the year and the decision has been fully vindicated as the range has proved to be an instant hit with its customers.

“There is always a little trepidation when we take the decision to introduce a new product group into the range,” said managing director, Dan Joyner, “but equally, it’s very rewarding when the demand we anticipated is there from the start, which is what we experienced with our rotating electrics range.

“The range comprises of 285 alternators and 231 starter motors, all of which are new ‘outright purchase’ units as opposed to remanufactured ‘exchange’ units that require the return of the old unit or are subject to a surcharge. As a result, the range provides factors and their garage customers with a convenient and competitive package for the majority of fast moving applications.”

For more than 30 years First Line has remained faithful to its core principles of supplying high quality products with great availability, the widest possible range and a level of customer service to match. As many of its customers can testify, the rotating electrics programme conforms to First Line’s exacting standards, which means the early success of the range is sure to continue and sales grow further.

For more information about the quality products in both the First Line and Borg & Beck range, please call the sales team on: +44 (0) 1869 248484 or visit: www.firstline.co.uk