LUCAS BRANDED MOTORCYCLE PARTS AND ACCESSORIES PROGRAMME

TRW Automotive Aftermarket has announced the publication of a 2013 catalogue to accompany its complete TRW-Lucas branded motorcycle parts and accessories programme across Europe. The catalogue, which features a number of new product additions and detailed photographic imagery, highlights TRW’s market leading position in this area.

Highlights include a new range of expendable parts designed and produced for Harley-Davidson; which this month celebrates 110 years of the iconic motorcycle brand, as well as a welcome extension to TRW’s budget-friendly ‘Ec’o series, with the addition of brake discs and linings for off road bikes.

The 310 page catalogue contains 3895 part numbers catering for 4900 models of: touring bikes; sport bikes; scooters; off-road; quads and ATV. The publication is presented in a bold, new design which reflects the brands forward thinking strategy and exciting image, while at the same time capturing TRW’s central messages of safety and quality.

“We recognise that our customers are busy people working in a highly charged environment,” explained Ulf Haase, TRW’s channel marketing manager, motorcycles.

“We make it our business to get the very latest references and industry information to them as fast as we can, and in the most user friendly way. The use of photographs, sketches and other imagery allows for swift and accurate identification of parts.”

“Working closely with our customers, we have developed the safest possible, high quality products for a demanding market,” Ulf continued. “The parts are tested to the extreme and the majority of them have a general approval licence (ABE) of the German Federal Office for Motor Vehicles.”

“When designing parts for off road bikes, as well as the weight of the vehicle, you have to understand the environment in which the vehicle will be ridden. The off road brake linings have been specifically designed to deal with this challenging environment.”

In addition our new Ec'o brake linings for off-road bikes are perfectly matched in terms of both price and performance to go with our Ec'o brake discs. Both come with a general approval licence (ABE) and are available for all popular off-road vehicles. The discs made of non-corrosive steel impress with an outstanding level of craftsmanship, superior durability and extremely good brake control.”

The catalogue also contains details of TRW’s on-line, product loyalty based programme, for installers, TRW-Diamonds. To participate in the reward programme and earn ‘diamonds’ on product purchased which can then be exchanged for a variety of gifts and business related bonuses, installers simply need to register at: www.TRWdiamonds.com. All information about the popular reward program can be found here.

The new catalogue, (part number: XDB500F) can be obtained directly from TRW. It is also available in the download domain on www.trwmoto.com as complete edition and in two partial versions for spare parts and accessories.