First Line website has been completely overhauled to reflect the changing face of the organisation.

Specifically designed to help users get the most from their visit, the site has a contemporary style, while still retaining familiarity with the previous version. However, core to the project was to ensure easier site navigation and therefore allow greater usability for customers and potential customers wishing to find out more about the company and its products. In addition, the design incorporates an interactive format, which means it also works equally well through both smart phones and tablets.

Users can also access these brands directly through their own portals www.firstline.co.uk / www.borgandbeck.com / www.keyparts.eu and each incorporates excellent features such as the company’s renowned Webcat parts catalogue, which provides exceptional product detail and information with great clarity.

Users can search both car and light commercial applications for numerous vehicle marques and once a specific product group is identified, the individual parts can be viewed with the aid of images to ensure the correct part is located. Another very useful feature is the cross-reference function, which allows users to search for parts using competitor references.