Ignition specialist NGK Spark Plugs (UK) Ltd has announced a major revamp of its industry-leading BoxClever garage loyalty scheme.

BoxClever has been a huge success since its launch more than 10 years ago with thousands of garages having benefitted from the free gifts on offer and now as the company celebrates its 40th anniversary in the UK it’s set to step up a gear.

The company has revitalised the scheme by offering new and exciting prizes, increased points for parts purchased, improved communication of promotional offers and the chance for members to win one million BoxClever points in a fantastic prize draw… enough for garages to exchange for prizes that could be a once-in-a-lifetime holiday or even a new car or van.

The concept of BoxClever remains simple: the more you purchase, the greater the rewards. Following the purchase of NGK spark plugs, glow plugs, NTK sensors and ignition coils, scheme members are encouraged to collect the single boxes that the products come supplied in and these are then returned in exchange for prize points.

With a value designated to each of the boxes, points are then accumulated and added to the user’s account once NGK has confirmed receipt of the packaging. These points can then be used to claim a number of fantastic free gifts as and when the member has raised enough capital to cash in.

NGK Spark Plugs (UK) Ltd Marketing Manager Mark Hallam said: “BoxClever has proven to be extremely popular since launch but as we celebrate our 40th anniversary as a UK subsidiary of Japan we wanted to make it even better and have come up with a number of initiatives to make it even more attractive to our members.

“This is a new beginning that we see as a great way of not only improving the offer to our existing BoxClever members but also making it more attractive to new members who want to join.”

The company – which is an original equipment (OE) parts supplier of spark plugs, glow plugs and NTK Lambda and other engine management sensors to most of the world’s leading vehicle manufacturers – has sent a mailshot out to members outlining the changes and will be launching a recruitment drive at some forthcoming UK trade shows.

The mailshot posted to thousands of garages explains the changes in detail, outlining the improvements, and including details of the new points on offer for purchased NGK and NTK parts, the latest promotional offer, new return bags, and of course the scratch cards that could win members one million points.

NTK NOx, EGT and Lambda sensors together with ignition coils are now worth 100 points per single box, glow plugs 20 points, NGK precious metal spark plugs 10 points and other NGK spark plugs five points.
However as part of the latest promotional campaign glow plugs will be worth 40 points a box until December 4, making it even more important for BoxClever members to specify NGK and get their claims in fast.

In addition the company has improved its BoxClever website at ngkboxclever.com which is compatible on mobile devices and has revised the gift range categories to include: road & track; beer & wine; sound & vision; technology; gaming; garage break; ‘something special’; 40th anniversary clothing; and snacks & treats; there’s something for everyone.

Mark Hallam added: “We never stand still at NGK which is why we have made these improvements. Regular communication is crucial to the on-going success of the BoxClever programme and all members will receive two emails a month with content that will include details of new promotions and product focused information to build awareness of not only our established spark and glow plug ranges, but also our growing NTK sensors and ignition coils ranges.

“It’s all about encouraging garages to ask for NGK and get rewarded for their loyalty to the brand.”

NGK staff will be out in force to attract new members at the forthcoming MechanEx Shows at Donington Park on October 6 & 7 and Sandown Park on November 10 & 11.

Mark Hallam is encouraging BoxClever members to return their boxbags and bank their points quickly and regularly before the January 31, 2016 deadline.

He said: “A million BoxClever points are ready and waiting to be won. The more times you bank the more chance you have of earning a free entry into the Millionaire Prize Draw. Just scratch ‘n’ see if your banking form is a winner.”