Maximise on the profit opportunities bulb sales can bring!

The lighting market is increasing in value with the introduction of new lighting solutions such as LED accessories, LED DRL and FOG Kits, HID and halogen upgrade bulbs. These new innovative products offer retailers, garages and workshops new business opportunities. No matter what the size of the business there are plenty of opportunities within the OSRAM range that will add value.

Understanding a customer’s needs and buying behaviour can quite simply maximise profit potential. The last thing a customer wants to do is change a bulb, so it makes sense to offer them Original Equipment bulbs like the OSRAM ORIGINAL range that last longer than non OE bulbs and help to keep customers happy. Offering the full range of OSRAM halogen, HID and LED upgrade products can help to boost your revenue and profits. There is a full range available including new NIGHT BREAKER® LASER, NIGHT BREAKER® UNLIMITED, COOL BLUE® INTENSE and ULTRA LIFE® as well as aftermarket fit DRL Kits and replacement fog lamps. These value adding upgrade products are supported with a wide range of point of sale material and displays to assist with product awareness and sell out. Nowadays it really makes no sense to save a few pennies here and there by stocking non OE quality aftermarket brands that cannot match the additional profit margins and customer satisfaction offered by premium quality OSRAM bulbs.

As experts in lighting, OSRAM are aware of the difficulty in replacing bulbs in compact engine bays as well as replacing slightly more complex HID (Xenon) bulbs. The OSRAM Installer Programme is all about adding value to garage and stockist partners, enabling them to enhance their offer with supply and fit innovations and increasing sales and profit opportunities. The programme enables direct access to the exclusive OSRAM Bulb Fitting DVD so that bulb changes on some vehicles that may have previously been regarded as ‘dealer fit’ only are accessible to the independent aftermarket.