This November sees Ring Automotive launch its XenonMax bulb on TV.

When Ring Automotive introduced the XenonMax bulb last year, the first bulb to put up to 100% more light on the road, it pushed the boundaries of technology.

The bulb was an instant success with sales out stripping predicted forecasts making it the No.1 selling performance bulb in the UK. Motorists clearly demand and want more light on the road.
 
On the back of this success and to further increase awareness of the XenonMax bulb, Ring Automotive has invested heavily in a TV advertising campaign.

The XenonMax advert will commence on the Channel Dave from November, to maximise the impact of the clocks going back and winter weather. Ring Automotive is advising its customers to order early to meet the expected increase in demand.

The advert utilises the latest kinetic typography advertising technique, for an engaging, energetic memorable advert.

Ring Automotive’s Associate Director for Marketing Caroline Harding said “this shows th