TRW Automotive Aftermarket has produced a series of videos to support its current ‘Corner Module’ campaign.

 The term, Corner Module, describes how TRW’s core competencies of original equipment (OE) braking, steering & suspension (S&S) parts and systems are situated in every corner of the vehicle.

With an S&S bias, the short videos examine every aspect of TRW’s safety critical components; from the basics of what makes up the Corner Module portfolio through to an insight into the privileged position that the business occupies by having parent company, TRW Automotive, develop and manufacture the original equipment technologies and systems positioned behind the parts.

“In a crowded market, operating in a difficult climate, three things differentiate TRW: the Corner Module; our focus on all aspects of automotive safety and the added value we give to our customers,” explained TRW’s Aftermarket Global Services Manager, Soeren Kristensen.

“This series of informative videos provides a tangible example of these differentiators. They will benefit the whole supply chain by raising awareness of the safety critical nature of Corner Module parts, and the need to fit high quality replacement parts,” Soeren continued.

“As the Corner Module campaign unfolds, we will publish in-depth communications on a select number of videos to convey our business, product and commercial messages and to further assist industry understanding.”

Links to the minute long videos will be sent to distributors and garages, as well as being available to share from www.trwaftermarket.com/corner-module

The videos that will be available throughout the year include:
• An introduction to Steering & Suspension
• All about Shock Absorbers
• Market and industry trends
• Innovations and remanufacturing capabilities
• The benefits of the Corner Module ‘what´s in it for you?’