Sogefi Group has merged two of its brands to create the OE quality filtration range: CoopersFiaam Filters.

From March 2009, Sogefi says the brands will deliver a wider product range, a fresh new image and, even stronger customer appeal.

CoopersFiaam will maintain excellent coverage of the European passenger car market as well as a strong presence in the Heavy Duty and CV filter markets. A new, modern brand identity will also provide colour continuity whilst making a bigger impact on packaging and marketing materials.

Exiting Coopers customers will experience no disruption from the merger and orders will continue to be placed as normal. The new look CoopersFiaam packaging is being progressively introduced across the range as we move through 2009.

All aspects of ordering, part numbering, pricing, quality fit and reliability remain the same. A new catalogue will be available from April 2009 including several new CoopersFiaam references with product data also live on MAM and Activant.