Sovereign Rotating Machines has opened up a new revenue stream for UK motor factors with the launch of a range of WPS branded starter motors and alternators for the power sports sector.

There are more than 800 references in the range, all of which are new units for motorboat, mower, quadbike, jet ski, motorbike and golf cart applications.

All units have been manufactured by Sovereign’s company partner WAIglobal using precision-machined components to ensure optimum performance.

Tested to OEM specifications, starter motors have been subject to RPM, torque, voltage, output and solenoid performance tests, whereby alternators have been put through output current tests at both idle and full load speed.

Richard Welland, Sovereign Rotating Machines managing director, said: “The launch of a range of new starter motors and alternators represents an exciting opportunity for our existing customer base, in that it opens up a new revenue stream for their business. It also demonstrates in an uncertain economic climate that Sovereign, in partnership with WAIglobal, is willing to invest in its business and that of its customers, in introducing new products that will generate considerable profit opportunities.”

Stockists of the new product range will be vigorously supported with marketing and point of sale material. A full catalogue and technical support is also available.