to Capitalise on Demand

Towing anything behind a vehicle whether that is a caravan, hobby trailer, horse box or work equipment requires a range of specialist products.

These products include Towbars, Towballs, relays and plugs and sockets for electrical wiring systems.

What used to be a DIY job has become increasingly difficult. Gone are the days of a quick fit of a towbar or wiring loom. Complex vehicle designs require disassembly of the vehicle’s bumper and trim for fitment of towbars or towballs. Installing the electrics has also become a complex job with many modern vehicles requiring a CAN-bus rely system to ensure the vehicles electrics are talking to the trailer’s electrics.

The result has been growth in the “Do It For Me” market. Towing fitters and auto electrical specialists are now experiencing an increase in business from those that need to tow a caravan or trailer.

MotorFactors who would not normally consider towing as a key product range are now in a position to capitalise on this change in the market.The benefit to Factors who are able to win distribution is that towing is a year-round product range. While most of us see towing linked to caravanning and summer holidays, there is wide range of businesses with fleets of vehicles that need to have vehicles set up for towing. Examples include breakdown recovery vehicles, Motorway Maintenance vehicles, Van Convertors plus numerous specialist applications.

To support MotorFactors and specialist fitters Ring has tailored its Towing offering so that key products lines can be bought in bulk. While Ring has always offered bulk deals on Towing, it has now widened the range to cover not just essential products but accessories and lighting units; ideal for supplying customers who undertake large fitment jobs - all the products can be ordered in bulk and from one source.

To assist further, Ring has also set up promotional pricing across its bulk offering so MotorFactors can consider stocking products that they have not stocked before and profit from the growing demand in specialty that is fitment of towing products.