TRW LEADS THE MARKET WITH DIGITAL CATALOGUE ADDITIONS

Neuwied, GERMANY, October 13th 2015 – TRW Aftermarket has added dynamic, new functionality to its integrated, web based, catalogue in order to provide a faster and more engaging user experience, and to highlight the added value offered by the brand’s market leading Corner Module – braking, steering & suspension programmes.

Via TRWaftermarket.com, the business is now offering its integrated catalogue users 360° images of its 1000 fastest moving parts.

In another major first for the company, customers can now find a list of everything contained in TRW’s brake pad boxes – products, accessories and quantities – only within a bespoke area inside the web catalogue on www.trwaftermarket.com. This not only shows the true value of TRW’s offer, but saves time at both distributor and garage level, which directly translates into increased business opportunities.

Alexander Knorn, Global Digital Manager, TRW Parts & Service, explained: “As an innovator in the area of automotive technology, our business never stands still. Our offer and the way in which we deliver that offer are continuously being developed.

“In a fast moving and ever changing marketplace, we want to make TRW’s digital platforms as intuitive as possible. To improve efficiency, we’ve worked hard with our data provider, TecAlliance to allow a faster search using our integrated web catalogue, globally.”

In an ongoing initiative, TRW is in the process of photographing its most popular brake pads and accompanying accessories. The first batch of 1000 photographs is available through TecDoc and TRW’s web catalogue.

Furthermore, to cater for its customers in Asia Pacific, TRW’s integrated catalogue is now available in the Chinese language with full vehicle identification number (VIN) access, and to customers across the following countries: Japan, Malaysia, Singapore, Thailand, Indonesia, Taiwan, India, Australia, New Zealand and various other countries.

Alexander continued: “TRW is one of the first companies to host catalogue data in China allowing for particularly fast and efficient performance; making the catalogue user experience across the Chinese markets truly outstanding.

“Overall, these developments in functionality perfectly complement the technical information which we share with the aftermarket, yet allow users to access the data they need in a different way; no matter where in the world they are based.

“As a provider of premium, OE quality parts, the added value extras we offer are what differentiates us from the competition – and what continues to make TRW the partner of choice across the aftermarket.”