The sponsorship deal supports Championship RFU team Moseley’s Youth & Development initiative and provides team wear and match shirts for the Under 18/19s and Under 17s.

The company are advocates of the power of youth sport to engage young people. Subsequently UAN recognised Moseley’s youth development programme as the type of ambitious activity that they wished to be associated with and help to ensure its success.

Headquartered in Sutton Coldfield, UAN have previously sponsored RFL Leeds Rhinos’ Danny Maguire (a product of the club’s youth system) and Rob Burrow in their testimonial years.

The partnership with Moseley is UAN’s first involvement in rugby union.

UAN Managing Director Phil Dodd said:

“UAN firmly believe in and recognise that an effective youth system is vital to long term success. This partnership will allow us to develop our relationship with Moseley Rugby Club and support their ambitious plans for the renowned Moseley Youth & Development programme.

From a business perspective we have a strong presence in the Midlands with an established network of distributor members in Birmingham and the surrounding areas. This sponsorship arrangement is a great way to help raise the profile of not only our group, but our individual members’ businesses as well”

Simon Bartlett, Moseley Youth & Development Manager said:

“We are delighted that UAN has selected Moseley and recognise and support our Youth Development programme. UAN are fully behind our long term plan to develop and produce talented players for the Moseley First XV. The support of UAN will allow both Moseley’s Youth Development squads to benefit from new match day kit, helping to promote a standardised appearance across the section and making the teams instantly recognisable”.