Three UK battery names are set to make a dramatic return to the aftermarket after UK Batteries revealed it has acquired the Oldham, Tungstone and Crompton brands.
Although the origins of the brands stretch as far back as the 1920s, it was during the 1970s when they achieved heavyweight status. Under the representation of the British Battery Manufacturers Society (BBMS), the Oldham, Tungstone and Crompton brands were three of the five names that commanded around an 85% share of the UK battery market.
UK Batteries strongly believes that the enthusiasm and passion for the brands still remains in today’s aftermarket so the market-leading distributor has taken the decision to bring all three back to life.
All three brands will be available in August and the three brands will compliment UK Batteries’ existing PLATINUM and Energizer product ranges that are firm favourites with motor factors and retailers all over the UK.
Neil Warren, UK Batteries marketing and communications director, said: “These three brands really stood for something in their day and we know they still have a commanding role to play in the modern aftermarket and our battery programme.
“The Oldham, Tungstone and Crompton names will strike a chord with lots of people in the aftermarket and I’m sure they’ll be glad that we are now driving them forward. Our long term right to the brands means we will have valuable continuity and will be able to ensure the legacy of each name continues for many more years to come.”
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