UK Batteries, the largest independent distributor of batteries in the UK aftermarket, is about to launch a novel training DVD that will present essential product information and skills to motor factor staff in a style that has never been seen before in the aftermarket.


“Motor factors often have a high turnover of staff so we decided to produce a unique training DVD that is engaging and makes it easy for business owners to give their counter staff basic battery product training so they feel comfortable from the outset,” Neil Warren, UK Batteries’ marketing and communications director, explained.

UK Batteries’ new training DVD is written in the style of a light-hearted comedy – but it delivers serious messages about effectively handling and selling batteries. The script follows a diverse group of eccentric motor factor employees as they receive battery advice from an easily agitated trainer and his glamorous blond-haired assistant. The short film has been produced by Channel M – a leading film and production company from Manchester.

Essential topics that are covered by the DVD include a section that explains what a battery is, advice on how to store batteries properly, tips on how to sell the best battery products, and a comprehensive guide to testing for sales. All information will also be presented in an accomp